Disclosed features and benefits
Based on data from this research, we drew out key questions about the client’s business, the client’s services, and discussed them with the owner.
Then we created a prototype site with considering the basic rules of increasing conversion rate.
For example, we replaced the call to action "order a service" with "calculate the price" and "pick up a discount". This can greatly reduce the stress of leaving requests on the website and increase conversion rates.
We supported all the important benefits and arguments on the we site with figures and facts to make the site as convincing as possible.