Client and task
Paklime - fullfillment for marketplaces, created by experienced sellers with multimillion turnovers.
The project needed a landing page to connect additional advertising channels and increase the effectiveness of current campaigns.
The site had to have an uncharacteristic design for the niche in order to stand out on the background of monotonous sites of competitors.
Lending
Turnkey website
Conducted a study
In order to make the site effective, we analyzed a large number of competitors, talked to existing sellers, and found out what is important to them when choosing a fullfillment service, and what discourages them. We also analyzed thematic communities and negativity on the Internet to further immerse ourselves in the niche.
01
Disclosed features and benefits
Based on data from this research, we drew out key questions about the client’s business, the client’s services, and discussed them with the owner.
Then we created a prototype site with considering the basic rules of increasing conversion rate.
For example, we replaced the call to action "order a service" with "calculate the price" and "pick up a discount". This can greatly reduce the stress of leaving requests on the website and increase conversion rates.
We supported all the important benefits and arguments on the we site with figures and facts to make the site as convincing as possible.
02
Distinguish the company from competitors through design
We used photos of team members as often as possible on the website to build trust in the company.
In order to illustrate each advantage, we have created simple 3D icons and adapted them to the company’s bright color scheme.
There are many references to the attributes of the commodity business in the design. Boxes with the company logo, transportation routes, ribbons, images of warehouses, all this helps to keep the visitor’s attention on the website and distinguishes it among competitors.
03
Result
So we received a website, which became a worthy face of the company and a strong marketing tool.
